Please standby, Colorado is 'rebranding.' From the 'Pioneering Plains' to 'Rockies Playground,' in what new region does Northern Colorado fall?

According to CBS4 in Denver, a campaign by the Colorado Tourism Office and Colorado Tourism Board has divided Colorado into eight regions, all with new names. It's kind of like when pleather rebranded as 'vegan leather.' Same Colorado, just sounds fancier now.

Getty Images
Getty Images
loading...

Northeastern Colorado? Bye, bye. That's now called the 'Pioneering Plains,' (a bit more enticing). And, as for us here in Northern Colorado, from Estes Park to Greeley, we're now a part of the 'Denver and the Cities of the Rockies Region.'

Other regions include the 'Mystic San Luis Valley,' 'The Great West' and more.

More From K99